Inspired by the sea, the reflects, and the Objets Nomades' "Spiral Lamp" of Atelier Oï, I participated in the concept creation and the development of the pop-up store. From 3D renders to photoshop and the architectural placement.
Following the sea inspiration, we decided to create a weave shape to showcase the products. The props were translucent to let the light go into the packaging and highlight the fragrances’ colors.
During the Salone del Mobile in Milan, Louis Vuitton exhibited the Objets Nomades at the Palazzo Serbelloni. I coordinated the logistics of the reception of the pieces, their installation, and their return to Paris.
Moscow Trunk Event was an exclusive sales outlet for VIP customers of Louis Vuitton. The Louis Vuitton Russian team listed the characteristics of every room and the products they wanted to showcase. The idea was to create a themed atmosphere studying the space and the Russian culture. I had several exchanges to define the use of the rooms and traffic. Heritage trunks, exotic products, and Objets Nomades were exhibited in this event's different environments.
The March Foundation is a cultural and historical space in Palma de Mallorca, Spain. Louis Vuitton organized an event for their VIP clients in the Iberic area. I realized the scenography of the event and managed the logistics of its implementation. I also trained the salesperson on-site, giving them all the information about the Objets Nomades.
For this project, I was in charge of transferring all the communication tools to our Brazilian team to present the Objets Nomades in Recife and Goinana in Brazil. This pop-up store's idea was to highlight the shape of the masterpiece seat "Cocoon" designed by the Campana Brothers. I have communicated with the store planers to give the podium production instructions, the installation, and the visual supports presentation.